Fury was launched on October 16, 2007, developed by Auran and published by Gamecock Media Group. This is was the first game published by Gamecock. The game's main focus was fast, frantic PvP game as an alternative to the perceived slow, repetitive PvE grind of other MMOs. However, this strategy backfired, as Fury was panned by critics for being too chaotic. Fury failed to hook a sustainable audience, and so the servers were shut down on August 7th, 2008. The shut down came not even ten months after the launch.